GIO ranked best for online customer insurance experience

The digital customer experience on GIO’s website has been ranked the best in the insurance industry by Global Reviews. was ranked in first place in Global Reviews’ 2016 Customer Experience Index for Insurance, which was announced recently.

Global Reviews said the GIO website offered “the best online experience for motor insurance” and held “the highest level of satisfaction amongst consumers for the process of locating general insurance information”.

“Having outstanding customer service is absolutely critical, regardless of the distribution channel. Customers choose online platforms because they want to access a simple, quick process that gives them control,” CEO Customer Platforms Gary Dransfield said.

“Being recognised for our digital customer experience is a fantastic achievement. We continue to look at ways of creating value for our customers.”

The Global Reviews 2016 Customer Experience Index ranks the best performers in digital customer experience across nine different industries, including banking, education, energy and superannuation.

The Index measured 100 leading Australian websites, and involved more than 5,000 'in-market' consumers who completed more than 550 individual tasks and 3,000 survey questions.